Wilmot Road Christmas Market
The Wilmot Road Christmas Market in Huonville was organized by a local retail owner to bring festivities to the Huon Valley. Two night markets were hosted in the three weeks leading up to Christmas. Claire McLaren Public Relations prepared a media release to promote the event. The objective was to persuade community members from Hobart and surrounding areas to attend the market and purchase items from the stallholders. A media release was distributed with coverage resulting on radio and in regional media.