Bangor Wine and Oyster Shed
The Bangor Wine & Oyster Shed is a new farm gate shop and cellar door serving Tasmanian wine, cider, seafood and other local produce in Dunalley, Tasmania. The venue was launched on Friday December 12 by the Premier and Minister for Tourism, The Honorable Will Hodgman. The venue is targeting tourists, locals and business event planners. The owners wanted to maximize the publicity from the launch to raise awareness of the new venue with the key target publics. Media outlets were targeted individually in advance of the launch and the relevant angle pitched to each publication’s readership. The resulting publicity included radio, newpapers, regional publications, business events trade media, blogs and digital media.
The story was pitched to regional publications with an angle relevant to their readership. A photographer took images at the launch to send to individual publications. Coverage included:
Huon Valley News,
East Coast View.
Tasmanian News Media
ABC Breakfast Radio;
The Mercury Newspaper;
Business Events Trade Media
The business events trade media was targeted with information relevant to their market. Coverage was gained with three major publications:
CIM Magazine; and
The release was also placed on Business Events Australia’s website and tweeted by Business Events Australia. The release was also distributed by Food4Media, the food and drink industry’s media network.